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Online Solution Provider Business For Sale

Asking Price:
$30,000 (CAD)
Sales Revenue:
Under $100K (CAD)
Cash Flow:
Under $50K (CAD)

SPECIAL PRICE INCENTIVE: As I'm looking for a quick sale so I can close this file in our fiscal calendar, I'm pricing it at $30,000; however, would sell for $20,000 if sale completes (contract and payment) prior to April 30th, 2017, and $10,000 if sale completes prior to April 1st, 2017.

The system is programmed with growing information for all North American regions - USA and Canada

About the online software:
The online software system uses smart technology to quickly and easily plan and optimize a 1 year gardening plan for the user. It takes into account companion planting and adversary plants, plus multiple planter environments. Our company spent nearly a year developing the product, going live just a few months ago. However, due to a strategic change in the company, we have decided to focus our efforts on another line of business which is growing to fast for use to focus any time on this newly launched online software.

Estimated value of expertise and costs that went into the development: $48,000
Horticulture and agriculture specialists: $ 8,000
Product Developers and Testers: $20,000
Web and Graphic Designers: $ 5,000
Project Manager: $15,000

There are 3 direct routes of expansion for a potential buyer that would be easy and quick.

1) most gardening companies provide a similar report which is manually designed for $250 to home owners. You could simply add a shopping cart function and charge a lesser fee of $19 - $29 for the user account and report. You could also sell this as a bundle to landscape companies so they can offer it to their clients with an added margin. For example, they can sell it to their clients for $49, and purchase the license from you for $29, saving themselves time to calculate out the growing plan, etc while also having an easy upsell for clients that requires less of their time.

2) incorporate gardening seeds and equipment into a shopping cart functionality utilizing the system as a tool to gain audience members to your website, and then upsell them the gardening supplies needed.

3) If you already have an established e-commerce site this is a fantastic value add, and upsell tool as it's programmed to develope a 12 month gardening plan and in turn sell more seeds than the typical transaction thinks of at the time without a plan.

Market Research:

The target audience is primarily women (72%) who live in an urban environment. They’re between the ages of 30 - 60, and educated (93% post-secondary education, of which 40% completing a graduate degree or professional program.)
They are socially aware, and interested in health and wellness with an interest in where their food comes from. These urban professionals appreciate authentic experiences and the simple joys of life. Designed for urban residential food growers, community gardeners, and those interested in growing food in their community.

Typical income brackets of interest are those earning less than $40,000, or over $75,000 as these make-up the majority of gardeners. Involvement with gardening drops with those earning $40,000 - $75,000. Within this category, 47% use the internet to locate gardening information, of which, 18% purchased gardening products while online.
If these results are representative of other urban centers in Canada where there are over 12.5M households, we estimate the target audience size within Canada to be approximately 2.5M households who would find this project very interesting. Of those, 1.2M who are accustomed to utilizing the internet to access their gardening information.
In early 2009, the National Gardening Association (NGA) completed a survey that characterized food gardening in the United States. Here is what they found: Approximately 23% (27M) households had a vegetable garden in 2008. That's 2M more than in 2007. The number of food gardeners increased to 31% (36M) households, if you included those people growing fruits, berries, and herbs.

The average person spends about $70 on their food garden each year. Total nationwide is 2.5 billion spent on food gardening. The average vegetable garden is 600 square feet, but 83% of the vegetable gardens are less than 500 square feet. Nearly half of all gardeners grow some vegetables in containers as well. The typical vegetable gardener is college educated, married, female, age 45+, and has no kids at home. Almost 60% have been gardening for less than 5 years. Their typical reasons for growing is produce fresh food, to save money, to produce better quality food and to grow food you know is safe (in that order)

$2.8 Billion industry in North America…. $1.4 Billion from those who use the internet to locate gardening information
$253 Million from those who currently purchase online… (80% live in urban centers) = $203 M

For more information, please contact seller below.

Property information



Business Operation

Expansion Potential:

Can easily plug in an e-commerce platform. I'd be open to guiding you with regards to a few options to easily do so.

Reasons for selling:

Business is non-core.

Trading hours:

online - so always. Runs itself as it currently stands.

Years established:
Nov. 2016

Other Information

Support & training:

Depends on the final purchase price.

Owner financing:
Owner financing is available. Please contact the seller for more information.
Financing available:

We'd be open to 25% down at the time of purchased with the remainder of the loan being paid out monthly over a set period of time. May also be open to an interest free loan. The interest, and repayment period is dependant on the final negotiated price.

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Home based:
This business can be run from home.
This business can be relocated.

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