A boutique, low-sensory indoor children's play centre serving families with children aged 0-8, located in a high-growth, family-oriented community in Canada. The business differentiates itself from traditional high-volume indoor playgrounds through a curated, calm environment designed to foster creativity, social development, and parent-child interaction.
The Company operates under a structured time-slot booking model, running four daily two-hour sessions each capped at approximately 12 children to maintain a comfortable, controlled experience. Revenue is generated through three main streams: drop-in play sessions (approximately 40% of revenue), private birthday parties (approximately 60% of revenue, the highest-margin segment), and limited facility rentals and light café offerings. Weekend sessions and birthday parties are consistently fully booked, while weekday capacity remains underutilized — presenting a clear runway for growth.
The business has built a loyal local following, including over 10,000 family visits since opening, roughly 1,000 email subscribers, and approximately 200 families enrolled in a loyalty punch-pass program. It maintains an outstanding online reputation, driven by consistent, high-quality customer experience.
Bookings and payments are managed through established third-party systems (online scheduling plus integrated payment processing), and day-to-day operations are led by a part-time manager and a small part-time front-desk team — requiring only approximately 5 hours per week of owner oversight. The business does not operate as a licensed childcare facility, keeping regulatory requirements light.
Average revenue across the two most recent fiscal years is approximately $335,000, with average Adjusted EBITDA of approximately $88,000 and average Seller's Discretionary Earnings of approximately $117,000. The asking price of $289,000 includes inventory, equipment, and leasehold improvements.
Growth opportunities include increasing weekday utilization, expanding birthday party packages and add-ons, introducing retail products aligned with the brand, launching structured programming such as classes or camps, and increasing marketing investment to build on an already engaged social media following.
This is a well-suited opportunity for an owner-operator or a passive investor seeking a community-focused, experiential business with a proven concept, a hands-off operating structure, and clear paths to increased profitability.
