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Established Canadian Home Fragrance Brand For Sale

Alberta, Canada
Asking Price:
$300,000 (CAD) Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
$500K - $1M (CAD)
Cash Flow:
$50K - $100K (CAD)

Established Canadian home fragrance brand with 20 years of history, built around clean, plant-based home fragrance products and a loyal customer community.

The Brand has earned a reputation for using plant-based waxes and carefully selected botanical ingredients, including essential oils, extracts, absolutes and naturally derived aromatic ingredients, creating a premium alternative to conventional home fragrance products.

The business operates through a successful Shopify store, wholesale accounts and a large base of repeat customers. The sale includes the established brand, proprietary formulations, manufacturing processes, customer database, supplier relationships, website, digital marketing assets, social media, product photography and intellectual property developed over two decades.

Product lines include soy candles, wax melts, room sprays, shower steamers, laundry care, bath products and seasonal collections.

This is an opportunity to acquire an established Canadian brand with proven products, documented manufacturing processes and significant opportunities for growth through wholesale expansion, digital marketing and new product development.

Property Information

Real Estate:

Lease

Leasehold Rent:

$24,000 (CAD) per annum

Location:

The business currently operates from leased retail, production and fulfillment premises in Southern Alberta. The business is not location dependent and can be relocated or integrated into an existing operation with minimal disruption. The majority of sales are generated through e-commerce and wholesale channels.

Premises Details:

The business operates from approximately 1800 sq. ft. of leased premises that includes retail showroom, production space, inventory storage and order fulfillment. Current lease terms can be discussed with qualified buyers. The business can also be relocated or incorporated into an existing facility.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Significant opportunities exist to grow the business through expanded wholesale distribution, increased investment in digital marketing, Amazon and marketplace expansion, corporate gifting, subscription and refill programs, and additional retail partnerships. The established brand, proprietary product line and loyal customer base provide a strong foundation for future growth. A strategic buyer could also realize operational efficiencies by integrating the business into an existing manufacturing or fulfillment operation.
The business has historically been operated by the owner with a lean team, leaving significant opportunity for growth through dedicated sales, marketing and business development resources.

Competition / Market:

The premium home fragrance market is competitive; however, Brand has differentiated itself for nearly 20 years through its focus on plant-based ingredients, proprietary formulations, and a loyal repeat customer base. The business competes on product quality, brand reputation, and customer experience rather than price. Multiple sales channels, including direct-to-consumer e-commerce and wholesale, provide diversification and reduce reliance on any single market.

Reasons for selling:

After nearly two decades of successfully building Brand from the ground up, the owner is looking to transition the business to someone who can build on its established reputation and continue its future growth.

Trading hours:

Mon- Fri, operations. Website 24/7

Employees:
3
Years established:
20

Other Information

Support & training:

Comprehensive transition and training will be provided to ensure a smooth handover. This includes product manufacturing, supplier introductions, operating procedures, inventory management, order fulfillment, website administration, marketing workflows, and customer service processes. The duration and level of ongoing support can be tailored to the buyer's needs and negotiated as part of the sale.
The owner is willing to remain available during an agreed transition period to assist with knowledge transfer and ensure business continuity.

Furniture / Fixtures value:
$8,000 (CAD) - included in the asking price
Inventory / Stock value:
$75,000 (CAD) - included in the asking price
Relocatable:
This business can be relocated