The company offers photography training courses, both online and in-person.
Keys to success are an engaging teaching style, excellent customer support and a desire to help students achieve their photography goals. Courses can be purchased individually, or in bundles with content ranging from beginner to advanced techniques and students can also seek the company’s Photography Certification.
During restrictions imposed due to Covid-19 control measures, the company pivoted to online. Now, as restrictions are lifted, online has remained strong and growing while in-person classes are filling up.
The company enjoys fantastic Google and Facebook reviews and has developed an active social media following with both self sustaining, user-driven Facebook groups and more actively managed groups that feature weekly challenges, Q&A Sessions and other engagement.
The current owner typically works about 10 hours/week on this business including some online teaching time. More time is added as needed for content updates and new user engagement initiatives.
In person courses are taught in 5 Cities (and growing) by sub-contracted photographer/trainers that have completed the company's instructer training program.
The sale includes the branding, two websites - one oriented to online and international clients and a second oriented around Canadian and in-person courses, an online training platform, video assets for all courses, comprehensive course and instruction notes, instructor training programs, email list and all social media assets.
This business is home-based and is a great part-time business at the current scale, in addition there are plenty of opportunities for expansion. The current owner will provide training and transition support and would consider some financing assistance for the right buyer.