Key Highlights:
- Profitable, premium home fragrance brand with ~$1M+ CAD annual revenue.
- Products are clean, designled, and handmade in Canada. All candles are manufactured in Montreal, Quebec, while the room mists and essential oils are manufactured in Toronto, Ontario.
- Stocked in 350+ retailers across North America; strong wholesale network (60% of revenue).
- Loyal and engaged customer base with 7,000+ D2C customers and 34,000+ email subscribers.
- Fully outsourced production & logistics model enables easy scalability.
- Robust SOPs, strong cost structure, and proven productmarket fit.
- Growth potential in retail expansion, corporate gifting, private label, and new categories (body care, fine fragrance).
Operations: designs and sells premium home fragrance products, including candles,
essential oils, room mists, accessories
Revenue streams:
- Wholesale
- Directtoconsumer (D2C)
- Custom/collaboration channels
Business structure:
- Production and logistics fully outsourced
- Supported by 3PL partners in Canada and the US
Day-to-day operations:
- Two cofounders work parttime hours and are willing to stay on parttime for up to 6 months
- Operations Coordinator (35 hrs/week) based in Toronto, works remotely, willing to stay on
- Social Media Coordinator (15 hrs/week) based in Toronto, works remotely, willing to stay on
- Additional contractors for support (Graphic Design, Web Designer, Photographers etc)
Customers:
- Serves a mix of wholesale (60% of revenue), D2C (20%), and custom collaborations (20%). Customers are split between Canada (60%) and the US (40%).
- Wholesale: 350+ retailers across North America, plus corporate gifting.
- D2C: Over 7,000 customers with a 30% returning customer rate; AOV ~$80 CAD.
- Custom: 40% repeat client rate with highvalue brand collaborations.
- Customers are highly engaged, demonstrated by a large email subscriber base (34,500+) and 500+ fivestar reviews.
Financials:
- Revenue has steadily grown since launch, reaching $995K CAD in 2023.
- In 2024, the business saw a onetime dip in profitability due to:
Investment in brand awareness
Team expansion
One co-founder being on maternity leave
In 2025, profitability is rebounding with:
- Projected revenue: $900K CAD
- Net income: ~$200K
- Growth opportunities are significant as all sales to date have been organic, with no outbound sales team.
Additional Notes:
- Founded by two chemical engineers with deep expertise in scent and product development.
- Sale includes trademarks, product formulations, digital assets, customer data, and supplier/retail relationships.
- Fully documented SOPs support an easy transition for a new owner.
- Founders are seeking the right partner to take into its next phase and are committed to ensuring a smooth handover. They are both new moms and want to focus on their families at this time.
