Project Nest is a high-growth, asset-light direct-to-consumer e-commerce brand selling premium non-toxic baby play mats and playpens, trusted by over 10,000 North American families.
Key highlights:
- FY2026 Revenue: $1.9M with 100% YoY growth
- SDE: $555K (29.7% SDE margin) and 51% gross margins
- Zero debt and a bootstrapped, diversified customer base
- 97% Shopify direct sales with a $560 average order value
- Assetlight model with 3PL fulfillment that scales without adding headcount
- Fully systemized operations, transferable to a new owner
Founded in 2017 and based in Vancouver, British Columbia, the brand sells via Shopify and Amazon. Significant growth runway remains from scaling the Amazon US marketplace, launching wholesale and retail partnerships, expanding product categories beyond play mats, and investing in paid digital acquisition.
Reason for sale: After building the brand from startup to $1.9M revenue, the founders are ready to pursue their next entrepreneurial venture and seek a buyer who will continue the brand mission.
