Fit Affinity is a women-focused fitness and weight-loss supplement brand established in 2013. The business sells natural fat burners, workout plans, and digital fitness guides through its Shopify-based e-commerce website.
The brand targets women looking for convenient, supportive weight-loss and fitness solutions. The product lineup includes fat burners, weight-loss bundles, shakes, and digital workout plans, with thousands of customer reviews across core products and over a million customers.
The business operates fully online with a lean contract-manufacturing model with our propriety formulas, making it ideal for an operator looking for a low-overhead e-commerce brand with extreme growth potential through marketing, influencers, and paid ads.
Assets Included:
E-commerce website (Shopify)
Product formulations and supplier relationships
Digital workout programs
Customer email list
Social media accounts
Brand assets (logos, creatives, ad materials)
