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The future of marketing your small business - our top 5 mobile apps reveals their favourite mobile marketing apps

The digital revolution, or more specifically, the mobile revolution has changed the face of modern marketing. 

And Canadian small businesses are certainly jumping on the bandwagon.

Business people are no longer tied to a desktop PC or lugging around a laptop, as there are now a wide variety of mobile apps that serve as vital marketing tools.

Nicola Mendelsohn, vice president of Facebook (Europe, Middle East and Africa) addressed these changes in marketing and communication at the Guardian Changing Media Summit  last year:

‘What’s driven this relentless and accelerated pace of change, is that wonderful piece of metal and plastic that is in most of your hands or pockets and there is no doubt that today we are living in a mobile centric world.’

During her Keynote she highlights how the phone screen is ‘rapidly becoming the first screen’ as more and more people opt to browse on their phones:

‘In emerging markets, entire generations of people are coming online and they’ve never seen a desktop PC … and as some of you probably know there are now more mobile phones in the world than there are toothbrushes’

Furthering this, the leading digital performance agency iprospect also believe that digital marketing has evolved:

‘Digital extends into all areas of our lives, every tweet, every status update and video has become a potential customer touch point.’

An article in Forbes magazine last year describes the expanding ‘app economy’ as a ‘$100 billion industry’ reporting a ‘150% growth’ in ‘utility and productivity apps’ alone.

Catering to an on-the-go population, apps have become an affordable, accessible and efficient way to maintain productivity and communicate with potential customers.

And as Mendelsohn highlights in her speech ‘there are now more mobile phones in the world than there are toothbrushes’ so if you haven’t adopted mobile tech, the time is now.

 Here’s a look at our top picks for small businesses:


Category: Contact management

Price: $15 per month

Nimble is an app focused on customer relationship management. More than just an address book, it imports all the basic information combining it with various different channels.

Through moving contacts, emails, social media feeds and campaigns into a single inbox it de-clutters content, tracks activity and provides a valuable insight into the people in your network.


Category: Social media scheduling

Price: Free or $9 per month

Buffer  is a social media management app that simplifies your posts, sending updates to multiple platforms simultaneously, saving you time and optimising your presence.

With built in analytics, it allows the user to establish the best time-frame to publish content, drawing attention to popular posts - enabling you to maximise your appeal to your audience and grow a better following.


Category: Real time media monitoring

Price: From $29, £99 or $299 per month

Mention is a real time media monitoring app, with a similar concept to google alerts. However, as google alerts only notifies you if your blog/article/website has entered the top ten in google news (a pretty hard task) it’s not worthwhile for many small business owners.

Instead, Mention scours the internet in 42 different languages sending you a detailed report, and allowing you access anything published on the internet about your company.


Category: Email tracking and analytics

Price: Free, $12, $20 or $40

Want to know what happens after you hit the send button? Most of us do, and Yesware is an email marketing tool that allows you to so.

The app tracks your emails alerting you when they are opened and your links are clicked on, allowing you to establish what emails get the most attention, what content is best received and what time is best to send.

It also enables you to create templates, schedule emails, set reminders and merge your mail.


Category: Website / CMS software

Price: Free, $99 or $299

Wordpress powers 23% of the internet, With Wordpress, there’s no need for design and development skills, as it guides you through its own templates for creating a blog or website.

The price varies between the .com and .org websites. The .com allows you to host a free site, but with some limitations. Whereas the .org website allows you to do more, removing the restrictions and adding in perks, such as custom domains, themes, no adverts, and interactive web chat.

As a small business owner no doubt you’ll be used to juggling tasks, but your life could be made that little bit easier.

Establish what areas of your business need streamlining and give some of them a go, improve your day to day efficiency, minimise effort and maximise saleability. Most apps have a free trial period with no commitment, so what have you got to loose?

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