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Successful Online And Consumer Show Product Business For Sale

Muskoka, Ontario, Canada
Asking Price:
$25,000 (CAD) Furniture / Fixtures included
Sales Revenue:
$100K - $250K (CAD)
Cash Flow:
Available on request

Thank you for your interest in Amazing Mat, an owner managed Canadian company that offers a popular consumer product online and through consumer shows throughout Ontario. Please read this initial outline, have a look at the website including the video and then contact Dori for an initial conversation. Financial and other confidential information will be made available later in the process once a non-disclosure agreement is in place.

Amazing Mat is a flexible, owner-operated, small business that will allow you to work from home and enjoy a good deal of free time, especially in the summers. The current owner has an exclusive relationship with the supplier of Amazing Mat, and sells the product online throughout the year, and through consumer shows during spring and fall show seasons (February-April & October-November). Amazing Mat is highly demonstrable through video online and in person at shows.
This business can be completely owner-operated with some additional sales help during busy consumer shows. Space needs are limited to a double garage, workshop space in a home or commercial setting. This business can be relocated anywhere in Ontario.

The current owner has been earning an above average income from Amazing Mat for 10 years and now wishes to find a new owner for the business due to medical concerns. Amazing mat offers considerable growth potential and a protected Ontario territory from the supplier.
This is a rare opportunity for an owner-operator to choose when they work while enjoying a high level of profitability.

Business Details
Business Entity: Ontario Corporation
Sale: Asset Sale
Year Founded: 2011
Staffing: None, only extra sales help for busy shows
Space: Small office desk with computer, inventory space, vehicle loading space

The basic operation requires 1 ongoing dedicated owner-operator, though this task can be split between partners as well.

Show staffing depends on the particular event and the size of the booth. Staffing requirements can run anywhere from 1 to 5 people in order to take full advantage of potential sales.

Demonstration Element:
Demonstrating the event at live events is highly impactful, yet surprisingly simple, so it is easy to train staff to demonstrate in a very short period of time.

Demonstration videos provide the same function for online sales.

Target Market:
Because Amazing Mat is a superior mat for any outdoor to indoor transition for people and pets, the target market is anyone with doors to the outside who want to minimize dirt and liquid tracked into living or office spaces. Shows that do particularly well for Amazing Mat have a home and pet focus, such as the Home Show, the Cottage Life Show, the RV Show and the Pet Expo.

Beyond the obvious uses as entrance mats, Amazing Mat is used in kitchens, bathrooms, cottages, RVs and trailers, boats, cars and trucks, workplaces, retail stores, pools and hot tubs and more.

Repeat Sales:
Amazing Mats last about 3-5 years, after which individuals will often seek out Amazing Mat for a repeat purchase. A large portion of sales are also from customers who buy one Amazing Mat to try and then come back to purchase additional mats for other entrances, secondary residences and gifts.

Supplier Relationship:
Amazing Mat purchases all mats from one importer and distributor conveniently located in the GTA. The product supplier is willing to extend the current protected territory arrangement to the new owner and discuss additional territories, if the new owner is interested.

Financial Overview:
Revenue Sources:
- Online sales
- Show sales
-Wholesale sales

Major Expense Categories:
- Mat purchases
- Show fees
- Show help
- Vehicle expenses

Assuming the business is home based, CRA rules will allow the new owner to include some home maintenance costs (mortgage interest/rent, insurance, utilities) in their business expenses, thereby increasing profitability.

Growth Opportunities:
Growth is available in a number of ways:
- Increasing show participation to outdoor events, festivals and smaller town shows
- Implementing search engine optimization and online marketing
- Pursuing a relatively untapped wholesale market
-Partnering with other online marketing platforms (ie. Pet products)
- Selling online via Wayfair and Amazon

The current owner will be willing to discuss these opportunities with the new owner.

Next Steps:
This initial Outline Document #1, the attached video and the website address are intended to give you enough information to decide if this business is something that is a good fit with your situation, your needs and your skills.
If you wish to pursue this further please let me know that you want to move to the next step. I will require you to sign a non-complete, non-disclosure agreement in order to share confidential information.

For more information, please contact us by using the form below.

Business Operation

Reasons for selling:

Retirement, ill health

Trading hours:

Depends on the show

1 part time, 2-5 in show season
Years established:

Other Information

Support & training:

Will help set up and work one show in the GTA within 6 months of sale. Phone and email support for 6 months.

Furniture / Fixtures value:
$5,000 (CAD) - included in the asking price
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Related Documents:
Home based:
This business can be run from home.
This business can be relocated.

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