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Turnkey Fitness Business Website And Inventory Included For Sale

Greater Toronto Area, Ontario, Canada
Asking Price:
$100,000 (CAD) Inventory / Stock included
Sales Revenue:
On request
Cash Flow:
On request

This is a turnkey fitness ecommerce brand offering a rare opportunity to acquire a fully developed platform with significant built-in value and immediate growth potential. The sale includes a professionally designed website, a database of over 6,000 existing customers, and more than $400,000 in high-quality fitness inventory ready for immediate sale and distribution.

The product lineup is extensive and carefully curated, including barbells, dumbbells, adjustable dumbbells, premium bumper plates (positioned among the best available in the market), and a wide range of complementary fitness equipment. In addition, the brand features several unique proprietary products that are exclusive to the brand, providing differentiation in a highly competitive market.

The brand has already established supplier relationships, product sourcing channels, and a strong foundation that allows a new owner to step in and begin operating immediately. With inventory on hand and a functional ecommerce platform in place, this is an ideal opportunity for an entrepreneur, fitness professional, or existing operator looking to expand into the fitness equipment space without the time and cost required to build from scratch.

This offering is best suited for someone who can dedicate the time and focus to scale the brand, leverage the existing customer base, and capitalize on the growing demand for home and commercial fitness equipment.

Property Information

Location:

warehouse / ecommerce

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Expansion is massive - especially if training / e-commerce is pursued

Competition / Market:

Amazon

Reasons for selling:

Retiring and too busy with other business

Employees:
2
Years established:
5

Other Information

Support & training:

Support & Training:

The current ownership is committed to ensuring a smooth and successful transition for the buyer. Comprehensive onboarding support will be provided, including guidance on product sourcing, supplier relationships, inventory management, and day-to-day operational workflows.

Novalook has been built with a strong supply chain foundation, offering access to high-quality manufacturing partners and some of the most competitive wholesale pricing available, allowing for excellent margin potential and scalable growth. The new owner will benefit from established procurement channels and the ability to expand product lines quickly and efficiently.

In addition, a substantial library of branding, product imagery, and marketing assets will be included, along with guidance on how to leverage these materials across ecommerce, social media, and digital advertising platforms. Support will also be available for purchasing strategy, product expansion, and identifying new opportunities within the fitness market.

There is significant untapped potential for growth, including expanding the proprietary product line, introducing new SKUs, and scaling both direct-to-consumer and wholesale channels. The foundation is in place for a motivated buyer to rapidly grow the brand with the right focus and execution.

Financing available:

Possibly - but some initial capital outlay investment is required

Inventory / Stock value:
$400,000 (CAD) - included in the asking price
Website:
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Home based:
This business can be run from home
Relocatable:
This business can be relocated