An increase in the number of people working from home and socially isolated during the 2020 global health pandemic saw leisure activities becoming even more highly valued - sporting activities, entertainment, hobbies and travel climbed higher on consumers’ wish lists for themselves and their children. With more people valuing a healthy work-life balance and family time, the leisure industry looks set for continued growth.

Industry trends show an increase in the number of people looking for memorable experiences and prioritising social activities over material purchases, making the leisure industry an exciting sector in which to franchise. Although more people are prioritizing spending in this area, this is still a market that will feel the impact of changes in disposable income - one reason the support and guidance of an established brand can help franchisees succeed.

From Ctrl V, a virtual reality arcade franchise, to Oxygen’s Infrared Hot Yoga business, franchisees have a wealth of options available in the growing and profitable leisure sector.

Leisure Industry Analysis

The leisure industry suits people with good communication skills and excellent customer service. People and management skills will be important and, for some franchisors, a background and qualification in sports will be required. Most businesses, however, do offer comprehensive training for new franchisees.

The hours can be unsocial and will probably include evenings, weekends and holidays but, for the right franchisee, this can be a rewarding and lucrative industry. With a culture of self-care booming and such a wide range of opportunities available for those looking to franchise in the leisure sector, this is an industry with a healthy future.