Franchise Spotlight: Letting
With a rise in the number of people renting rather than buying properties, franchising offers a robust business model in the fast-growing, competitive Letting sector.
The apartment rental market in Canada is worth over CA$45billion, with over 500,000 businesses competing for a share (Ibis World). Canada is a notoriously expensive place to buy a home and, despite the changes in the housing market due to the 2020 global health pandemic, it is predicted that house prices will continue to rise in the future. More people are looking to rent for longer as an affordable alternative.
A letting franchisee may deal with landlords, investors and tenants or be involved in the administrative tasks associated with organizing contracts or even handling the maintenance and repairs of the properties they manage. People who own properties that they want to let out do not necessarily want to manage the practicalities of maintaining the property, advertising for and selecting renters and organising the collection of rent and so they outsource these needs to letting businesses.
Property Management Inc. is a business that has successfully franchised in the United States and is keen to expand into Canada, offering franchisees the chance to enter this competitive sector with the support of an established brand.
Letting Industry Analysis
Sales and communication skills are vital in the letting industry, with customer satisfaction playing an important role in repeat business and reputation. Most companies provide franchisees with full training and do not expect real estate experience, although there is no doubt that it will certainly be helpful. An understanding of the current market and a people-centered approach to business will be most highly desired.
The letting industry is a hugely competitive one to enter and franchisees will benefit from the marketing tools and banner of a recognized brand to attract customers and build their client base. In a lucrative sector that looks set to grow, franchisees will benefit from the support of an established business.