Franchise Spotlight: Media and Marketing
A generation of digital savvy consumers means the media and marketing franchise sector looks set for a bright future.
The media and marketing industry has grown steadily over recent years and is a profitable and exciting sector for franchisees to invest in. Statistics show that ad spending in Canada exceeded CA$13billion dollars in 2019 and has been projected to continue growing (Statista).
Media and marketing cover a range of advertising from newspapers, billboards, digital advertising, radio and television as well as print and sign advertisements. Marketing is one of the most important factors in business growth and competing in this sector can be challenging, which is why many individuals and companies choose to outsource this vital skill.
Technology plays a large role in current marketing trends, not only in consumer reviews and social media but also in Search Engine Optimization (SEO), voice-activated search engines and Artificial Intelligence. Franchisees will need to keep up to date with new trends in digital marketing to ensure they can advance in the media and marketing sector by targeting the correct audience and standing out in a competitive sector.
Intrigue Media is a digital marketing company that offer a range of services, including social media support, SEO, web design and online advertising. Franchisees do not need any previous experience as the company prides itself on excellent franchisee training programmes.
Media and Marketing Industry Analysis
The media and marketing sector is a highly competitive and fast-changing industry and franchisees will benefit from the established brand and recognizable banner of an umbrella company. Marketing experience is often not required, with most franchisors providing comprehensive training. A good knowledge, or willingness to learn, about current digital marketing strategies, including social media, will be important - as well as a desire to continue learning and the ability to adapt to changes in the sector and future trends.
There is scope in this industry to work independently, from home, or to manage a team of people in an office environment. Franchisees also have the option to grow their business at a pace that is right for them, alongside the support and expertise offered by an experienced brand. For those with an interest in media, excellent communication skills, a creative eye and a passion for marketing, this is an exciting industry that looks set for a bright future.