Franchise Spotlight: Photography
In an image driven world, photography is a sector that is successfully franchised.
The photography industry in Canada, including portrait and commercial services as well as photograph processing and the photo-gift market, tends to rise in line with disposable incomes - people are more likely to invest in photography as a luxury rather than a necessity. The photography sector also includes photography which can be used commercially, in business advertisements, with some companies allocating large budgets to market their products and services.
Franchisees have a range of ways into the photography market, from owning their own photography studios located in shopping centres with high footfall to mobile photography services which attend sporting events or schools to capture special memories, as well as home studios with franchisees managing their business from their own premises. Big celebrations such as weddings and graduations are times photography services are desired and can be profitable events for photographers and videographers.
The 2020 health pandemic had an impact on this sector, with photographers having to close their doors due to social distancing restrictions. There has also been an increase in the standard of mobile phone cameras and photography apps over recent years and people are able to take numerous high-quality photographs quickly and easily, without parting with large amounts of money. The photography sector has had to adapt and businesses have had to offer something unique to survive. Glamour Shots is one business that provides a photography package, offering consumers high-fashion photo-shoots with a full makeover as part of the service.
Photography Industry Analysis
The photography sector is a lucrative and exciting industry of which to be a part - but a clear unique selling point and a focus on customer satisfaction is key to survival. Franchisees will benefit from the support and brand name of an established company.
Photography is a people-centred industry, so building strong customer relations and helping people to feel at ease is an important part of the role. Many businesses do not require franchisees to have previous photography experience, although it will certainly help. Most franchisors will provide comprehensive training in managing the business, providing safe and fun photography sessions as well as support with managing promotions and finances. For franchisees with a passion for interacting with people and an interest in helping people capture and preserve special moments, the photography sector is an exciting place to franchise.