Franchise Spotlight: Signs and Printing
Franchising offers a robust business model in the competitive Sign and Printing sector.
Printing and Sign services receive a steady stream of business from individuals and businesses and franchisees can enjoy a share of the profits in this lucrative sector. The revenue of printing in Canada is expected to reach over CA$7million by 2024 (Statista), and with businesses increasingly competing for consumer attention, there will always be a market for sign and printing companies.
Sign and printing companies benefit from a high level of repeat business, so consumer satisfaction is key. Some businesses in this sector have also diversified to incorporate advertising and branding strategies as a service for consumers - making their store or mobile business a one-stop-shop for clients’ marketing needs. With some well-known and long-established signage and print companies taking a large share of the market, franchisees will benefit from the support and competitive advantage a franchise can offer.
Fast signs is a successfully franchised signage company with over 120 employees working across more than 735 locations. Signarama is a company that has capitalized on the growing trend for digital message displays and provides consumers with customized and unique digital marketing strategies.
Sign and Printing Industry Analysis
The sign and printing sector is a highly competitive and fast-changing market and franchisees will need to keep abreast of changes in the market. It would be worth investigating the digital strategies companies have in place to ensure long term survival in future markets.
For franchisees looking to own and run a sign and printing store, the initial costs can be high. When investing in brick and mortar premises, franchisees also need to consider if the franchisor is offering exclusive territory.
Most companies will provide training and so experience in the sign and printing industry is not always expected, although a background in advertising and marketing will certainly be helpful. An entrepreneurial spirit and a passion for sales, as well as a focus on providing excellent customer care, will serve franchisees well as they invest in this robust and competitive industry.