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fashion business

How to Run a Fashion Business

Keeping on trend is only one part of keeping your fashion business successful.

The specifics of running a business that is centred on fashion will vary depending on what your precise business offers. There will, of course, be some similarities no matter what services you offer or products you sell.

You will need to have a passion for the business, a feel for the industry and you will need to be able to stay ahead of the trends. This is a sector that is known to change rapidly and so you need to be able to adapt in order to stay relevant.

Type of business

There are a lot of different businesses that have sprung up in the fashion industry. One of the most popular and probably the most obvious are those in the retail sector.

Running a retail business in this sector will certainly have overlap with other more general retail businesses. A fashion retail business will, however, have a lot of competition and you will need to keep on top of the upcoming styles so that you don’t get left with stock that doesn’t sell.

fashion design business

The ecommerce space has opened up a lot of opportunities for entrepreneurs looking to get into this industry. Running a business online usually means that you can keep your costs down. You will, however, have to be a whiz at marketing in order to attract attention to your brand.

Depending on your skills, you may have other ideas of the specific business you want to run. If you are an experienced tailor, you may be looking to do alterations or made to order items for customers. You could also have an idea to focus on one particular area like sportswear or footwear. No matter what it is that you are going to be focusing on, there are some principles that will remain the same.

Finding a business to buy that is already up and running can give you a head start in this industry. You will be able to build on what is already there and you can have a better idea of whether the business will work or not.

Think ethically

When it comes to fashion, more and more customers are becoming concerned with the provenance of what they are buying. Consider the sustainability of your products and where they were made.

Clothing shop

If this is something that you pay attention to, advertise it to your customers so that they are encouraged to choose you over your competition. Of course, if you are not prepared to take this usually more expensive route, there are other ways that you can make your business stand out.

It is important, though, that you find something unique about your business that you can use to market it to your customers.

Know who your customers are

The only way that you can really appeal to your customers is to know who they are. You need to have a clearly defined vision of who you are selling to. What age are they? What are their interests and what do they care about?

Getting into the mindset of your customers will help to give you a direction for the future of your business as well as advise you on how to market to them. Get a good idea of what they are buying and wearing as well as what they are passionate about.

Believe in what you are doing

Presenting your customers with what they want is one thing, believing in it yourself is what will really push you towards success. Your customers will be able to tell whether or not you are authentic about what you are pitching. When going into this business, know what you believe in and how you can incorporate this into your brand. 

If you believe in what you are doing, it will be far easier to convince others of the same.


However, don’t stop once you have started. Keep pushing yourself further and building on what you

have created. You will need to keep adapting and adjusting so that you can keep being relevant.

This means that no matter what area of the fashion world you are in you need to keep researching and evaluating what is out there in terms of fashion and cultural trends. Look at what your competitors are doing and keep trying to find ways that you can do it better.

Choose the right team

No matter what type of business you run or what kind of products you choose to focus on, the people that you have working for you will make a huge difference to the success of your business. Spend time finding people that you trust that will be able to assist you in the areas of the business where you need it.

Finding a team that can excel where you struggle will make sure that there aren’t any blind spots in your business.

Make sure you market

Finally, get familiar with the best ways to market your business and, if necessary, hire people that can market your business for you. With the rate at which fashion changes, you will need to be sure that customers know about what you have to offer.

Carefully conduct thorough due diligence before making an offer on a business to buy to make sure they have some marketing systems in place and to find out what their reputation is.

Anthea Taylor

About the author

Anthea Taylor is Content Producer at Dynamis and writes for all titles in the Dynamis stable including, and as well as other industry publications.