Franchise Spotlight: Internet
With more people using the internet than ever before, this is a sector that is successfully franchised and looks set to grow.
With over 310 million active internet users in America in 2021 and 85% of the population online (Statista), now is a great time to invest in an internet business. Whether franchisees are interested in education, communication or entertainment, there are established internet companies looking for people with the passion and drive to make their online business flourish.
The number of online businesses continues to rise as companies choose to manage their work online, rather than with a traditional brick and mortar sites. Franchisees looking to work in the internet sector have a wealth of options available to them - from online retail, website and app development, investments and more.
Some internet businesses sell a physical product online (which might mean franchisees need to consider the requirement to store and distribute stock); others provide a service such as video training and some sell digital products. Most internet businesses market themselves on the fact that they can be done from home - all you need to get started is access to the internet!
In 2018, the global revenue generated by mobile apps was calculated at over $365billion.
Franchisees looking to take advantage of the app market might look to invest in EAZIAPPS which builds mobile apps for businesses and doesn’t require franchisees to have any prior experience or coding skills. Blam Partners teach franchisees how to support small businesses with their digital marketing strategies.
Internet Industry Analysis
The internet is a highly competitive and fast-changing sector to enter and franchisees will benefit from the support and expertise of an established brand. With such a variety of internet-based businesses to choose from, franchisees can consider the type of work they are interested in and where their skills will be best utilized. There are certainly opportunities for those wishing to work part-time, from home, by themselves or looking to build a team.
Franchisees are often not required to have specialized skills as companies will provide comprehensive training - however, computer skills and a practical approach to internet usage will certainly be important. Franchisees might need to prepare themselves for long days in front of a computer screen working independently, so for those who thrive in a busy working environment, selecting an internet business that is focused on consumer interactions might be a priority. With such a wide range of options available, the internet sector is an exciting and lucrative investment for those who have a passion for the industry.