Restaurant sales in Canada reached over CA$85billion (Statista) in 2017 and prior to this, the industry saw a steady increase in revenue and staff numbers. The restaurant sector took a hit during the 2020 health pandemic, with restaurants being forced to close due to social distancing restrictions, although many businesses were able to diversify to start providing take away services which consumers were quick to take advantage of.

With people keen to return to a more normal and social way of life as soon as possible, and many restaurant businesses unable to survive the effects of the pandemic and closing their doors for good, business savvy franchisees are taking the opportunity to invest in a sector which will be in high demand again as restrictions lift.

Boston Pizza is a restaurant chain that has over 390 locations in Canada and offers franchisees the chance to be part of an established and successful brand. For early risers, Ben&Florentine have capitalized on consumers' love of breakfast and brunch in their restaurants.

Restaurant Industry Analysis

The restaurant sector is a highly competitive market to enter and there are a wealth of advantages that come with being a franchisee of a larger company. Consumers who recognize an established brand where they have enjoyed dining experiences before are likely to be easy to entice in. Entering the restaurant sector as an independent will mean starting your consumer base from scratch. Financial support such as loans can be easier to come by as banks are able to see the model you are following and the success of previous franchisees.

Staff turnover and stock costs and wastage are two challenges that restaurant owners face - a franchisee will benefit from an umbrella company that can support these areas, through wholesale discounts for stock and experience in recruitment.

Customer satisfaction is of vital importance, especially in the era of social media and online reviews. Consumers are quick to make complaints public, so excellent communication, as well as high levels of customer service, are skills franchisees must possess. Most companies will provide comprehensive training so experience in the restaurant sector is not necessarily expected, but management experience and a passion for providing great experiences for customers will be key.